Dark Souls is the name of one of my favorite video game series.

It’s known for being brutally difficult. Your character will die. Many, many times.

Get used to seeing this screen

But it’s also incredibly rewarding.

Product Manager is similar to Dark Souls.

You fail quickly. But you learn.

There are death traps at every corner.

But with experience, accumulated knowledge, you learn to avoid them.

What used to take you 5 hours now takes you 5 minutes.

Rapid death is akin to having a culture of continuous optimization.

  • Short term goal: Make it to the next checkpoint without dying
  • Long term mission: Beat the game. Meet your objectives.

This might be true for life too.